Growth Marketing Specialist - BU Energy Management and Transversal (m/f/d)

Hager Marketing Paris, France Obernai, France Permanent Why join the Marketing \& Sales department? As our organisation transforms, so does Marketing. We are evolving from a traditional communications and campaign function into a strategic growth partner that works hand in hand with the business. Our mission is to place the customer at the centre of every decision, connect business strategy with customer needs, and accelerate sustainable growth through data, digital, content, and customer experience. Joining our Global Marketing \& Digital team means becoming part of this transformation. You will collaborate closely with commercial, product, and business teams across the organisation, helping shape customer-centric strategies, drive growth initiatives, and create measurable business impact. Your contribution will not only support our marketing ambitions-it will help influence the future direction of our business. In our Marketing \& Digital department, growth is a collective journey. We challenge ourselves, learn together, innovate together, and succeed together. Together, we are helping shape the future of the electrical industry by creating stronger customer relationships, accelerating digital transformation, and unlocking new opportunities for growth. If you are passionate about making a real business impact and want to help build the next generation of marketing, join us and be part of the journey. As a Growth Marketing Specialist - BU Energy Management and Transversal (m/f/d), you will report to the Growth Marketing Manager in the Global Marketing \& Digital department based in Obernai (67) or Paris (75) for a permanent contract. Mission The Growth Marketing Specialist (Business Unit Energy Management and Transversal) shapes and leads the marketing agenda for the Energy Management segment and for Transversal projects, enabling customer centric, scalable, and sustainable growth. By owning the end to end customer journey, the role translates business priorities into a clear, data driven marketing strategy and execution roadmap. In close collaboration with Sales, the Business Unit Energy Management, and cross functional Marketing and Digital teams, the role drives measurable demand and pipeline impact, and continuously improves marketing performance across global markets through insight led optimisation and simplification at scale. Responsibilities Own the growth marketing strategy for the Energy Management segment and for Transversal projects, with end-to-end responsibility across the full customer journey from awareness and demand generation to conversion and retention. Translate business ambitions into a segmented, multi‑year marketing roadmap per vertical and target group, building measurable objectives and an actionable marketing calendar aligned with enterprise and regional priorities. Drive scalable and sustainable growth through multi‑channel, data‑driven marketing strategies, continuously optimising funnels, value propositions, and messaging through insights, experimentation, and performance. Architect globally aligned, locally scalable activation and campaign plans, including automated journeys, targeted content ecosystems, media strategy, and integrated multi‑market execution. Connect product and solution launches with compelling storytelling, customer benefits, and tailored value propositions for key target audiences (e.g. specifiers, panel builders), ensuring relevance across markets and segments. Define strategic campaign priorities and briefs for Content Marketing and Digital teams, ensuring cohesive awareness, demand, nurturing, and conversion programmes across owned, earned, and paid channels. Partner closely with Sales, Energy Management leadership, and cross‑functional Marketing and Digital teams to align on go‑to‑market priorities, challenge assumptions when needed, and ensure unified execution. Own campaign performance and budgets, measuring success